Cristiano Ronaldo in his entrepreneurial manner has launched another fashion brand, Junior Denim Collection as he goes shirtless with his son Junior in a new photoshoot.

The Real Madrid football maestro took to his Instagram page to announce the launching of his latest brand which has the name of his son ‘Junior’ attached to it as the 7-year old is also featured in the photoshoot. “Like father like son 😜 We are excited to launch our CR7 Junior denim collection. Now available on 👉 #PressPlay #CR7Junior @cr7junior,” Ronaldo wrote on Instagram.

This latest collection adds to the numerous brands the Portuguese ace has to his name.