Foreign Lifestyle News 29th September, 2018: He has slept with over 6000 women in his life and on Tuesday, he died while having sex with a young woman.

The Italian media said it was the way he would have wanted to go.

ITALY’S most famous playboy has died aged 63 while having sex with a 23-year-old woman.

Maurizio Zanfanti, dubbed the Romeo of Rimini, slept with more than 6000 women after becoming famous as a nightclub promoter in the beach-side city in the 1970s.

He boasted that in a successful summer he could sleep with up to 200 women.

The playboy died on Tuesday night of heart failure while entertaining the 23-year-old woman.

He was entertaining a tourist from eastern Europe at his estate on Tuesday night when he suffered a fatal heart attack.

The shocked woman called paramedics but he could not be revived.

Zanfanti started his illustrious career aged 17 while working for a nightclub called Blow Up.

His job was to chat to young women in the street and persuade them to come inside.

With olive skin, long, flowing locks and a fashionable chest wig, he had little difficulty.

He boasted that in a successful summer in his prime, he could sleep with around 200 women.

Zanfanti spent his winters in Scandinavia working for tourist agencies.

His exploits became so famous that some of his lovers erected a wax statue of him in a Swedish town.

Zanfanti also became the subject of media profiles and in 1986, Italian newspaper L’Espresso named Zanfanti “Italy’s most successful lover.”

He claimed to have once seduced a French journalist who was interviewing him.

Two years ago, he was a guest of honor at a Rimini nightclub when a group of Swedish women who had visited in the 1980s flew in for a reunion.

In his final interview with German newspaper Bild in 2014, he announced his retirement and said: “At 59, I’m getting too old for it.”