KIM Kardashian revealed her daughter North, five, has to do chores if she wants to be rewarded and insists the youngster isn’t spoilt.

The reality star, 37, has come in for criticism in recent days for allowing North to play with her designer make-up as well as straightening her daughter’s naturally curly hair for her fifth birthday.

Kim Kardashian revealed her daughter North, five, has to do chores if she wants to be rewarded and insists the youngster isn’t spoilt

But when it comes to making sure North appreciates the value of things, Kim appears to have it covered.

Speaking to ET, she said: “We have a chore chart, she has to make her bed… there are so many things that she has to do if she wants to get something.”

While North’s parents are two of the most famous faces in the world with a multi-million dollar fortune, Kim insists they don’t go over the top with gifts.

“She doesn’t really get a whole lot of stuff like you would think,” said the star.

Kim showed off her cleavage at her pop-up stall in an LA mall

Kim said her eldest has dad Kanye’s bubbly, straight-talking personality, but also has moments of “calm and niceness” which she inherits from her mum.

The mother-of three also hinted that her youngest two have the closer bond, adding: “She [North] has definitely been better since the little baby is here. But Saint and Chicago’s relationship is so sweet that I don’t know what’s going to top that.”

Just days ago Kim took North out in New York to celebrate her fifth birthday, but people were quick to spot the youngster’s normally curly do looked slick and straight.

Styled in a high ponytail, the youngster was seen again the next day also with straight hair – this time loose.

The Kardashian-West clan recently celebrated North’s fifth birthday in New York

It was far cry from her head of curls, something Kim has been vocal about embracing.

The reality TV star previously told Interview magazine: “Kanye always has his family around and people who look like my daughter—that’s important to me.

“She’s obsessed with her curly hair, and if she finds someone who has the same hair, she runs to them and is like, “You have curly hair like me?”

“And we get to talk about it.”

Fans questioned why North has had her hair straightened, with some people criticising Kim’s decision.

Kim ditched her bra for her pop-up store visit, opting for a pristine white outfit

seeing north west’s hair straightened has taken a bit of my soul.

— auntie (@donettesaid) June 16, 2018

North West has always been the cutest but ever since they’ve been straightening her hair people have been acting like she just grew into this supermodel overnight . STRAIGHT HAIR DOESNT MAKE YOU BEAUTIFUL. Don’t let them ruin her curls @KimKardashian ! 😩

— Brianna (@FOXYBRI_) June 16, 2018

it’s none of my business but I felt so concerned yesterday when I saw a pic of North West w/ her hair straightened 😰 like noooo her beautiful curlsssss

— bee🌴 (@SoulBee93) June 15, 2018

Sorry when did North West get a head of long luscious straight hair 😳

— Michelle McGrath (@michelley_mc) June 15, 2018

One person wrote: “Don’t let them ruin her curls.”

While another posted: “I felt so concerned yesterday when I saw a pic of North West [with] her hair straightened.”

And a third person commented: “Sorry when did North West get a head of long luscious hair?”

But people have also defended Kim’s decision to straighten North’s hair.

Some people have argued it’s her right, as her mum, to decide how she looks.

While others simply pointed to the top-quality hair care they pair receive, meaning it’s unlikely North’s hair will be permanently damaged.

Kim Kardashian dazzles on the red carpet at the MTV Awards with mum Kris Jenner

The reality star has come in for criticism in recent days for allowing North to play with her designer make-up as well as straightening her daughter’s naturally curly hair for her fifth birthday

y’all are so damn annoying. so what north’s hair is straightened? just because it’s straightened doesn’t mean it’s destined to be damaged. kim got all the damn money in the world to buy all the damn products in the world. go somewhere.

— briyanna (@briyannaajones) June 15, 2018

Kim has taken such good care of North’s curls over the years. The comments about North’s hair being straightened is tired. First of all, mind your own children 🙄😑

— KIM WEST SOURCE (@KIMWESTSOURCE_) June 15, 2018

I love her straight hair!!! SHES FREAKING BEAUTIFUL!!! https://t.co/OOUbKOhGLj

— Leslie ♥ (@rodashian) June 15, 2018

I can’t get over north west with straight hair just SO cute 😩

— CC ✨ (@carlycambo) June 16, 2018

Over the years Kim has stepped out with some very interesting hairstyles.

For a short time she was peroxide blonde, and sometimes still wears a blonde wig, and she is also partial to extensions making her hair super long.

Most recently she wore her hair in braids, when she attended the MTV Movie And TV Awards with her mum, Kris Jenner.